Litemessenger4/27/2023 ![]() This is particularly relevant in developing nations. Of course, not every business wants to be linking up via video, but having it as an option is always helpful, and having it readily accessible in a Messenger interaction can allow for walk-throughs and similar visual processes for greater interaction. ![]() In a brand context, enabling wider use of video can only be beneficial, as it provides new connection opportunities which can further enhance customer connection. Those tools will not, at this stage, be available within Messenger Lite, but having the capacity to take part in video conversations will no doubt appeal to users, and provide another way to connect in a more immediate and engaging way. ![]() Part of the appeal of Messenger video – other than being available within the app that 1.3 billion people are already using every month – is that you can also use Facebook’s Snapchat-esque video masks within the chat.
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